Robert W. Armstrong

Professor of Marketing University of North Alabama. Doctor of Philosophy Kent State University, Kent, Ohio, USA

 授课教授简介

Robert W. Armstrong
Rank: Professor of Marketing
Tenure/Non-tenure: Tenure Track
Department: Management and Marketing
Joined Institution: 2001

Section 1:

Teaching Experience:

2001-Present University of North Alabama. Professor of Marketing, Current        teaching, Marketing Strategy and International Business. 

1989-2001 Murdoch University.  Professor of Marketing.  Teaching assignments: MBA - Research Methodology, Undergrad - International Marketing and Marketing Research.

1988-1989 The University of Western Australia.  Lecturer.  Taught the following courses: Topics in Marketing Research (MBA), Contemporary Marketing Issues, Marketing Management, Marketing Research, Marketing Strategy and Research Methodology (MBA).

1986-1988 Kent State University. Kent, Ohio.  Part-Time Instructor.  Macro-economics, Micro-economics and Computer Science.  Also assisted teaching Executive Strategy in EMBA Programme.

Section 2: Educational Background
    Doctor of Philosophy
    Kent State University, Kent,
    Ohio, USA, 1988.

Dissertation Topic:
"An Analysis of the Impact of Marketing Effectiveness upon Enrolment in Graduate Business Schools."

    Master of Business Administration:
    Major: Marketing,
    Kent State University, Kent,
    Ohio, USA.

    Bachelor of Science:
    Major: Biology/Chemistry
    Kent State University, Kent
    Ohio, USA

Section 3: Prior Experience Not in Education

1992-2000 Partnered a firm to export wine to China and business consulting in Asia.

1984-1988 Assistant Director of Graduate Business programmes, Kent State University.  Responsible for administration of masters programmes (i.e., MBA, Executive MBA), Doctor of Business Administration programme and Executive Development programme.

1980-1983 Corporate Planner, Allegheny International Corporation.  Provided operational forecasts for short, medium and long-range plans.  Coordinated budget planning based on short - and long-range goals of the company.  Developed capacity plans integrating knowledge of manufacturing facilities and market forecasting experience.

1978-1980 Operations Manager, Standard Steel Company.  Lewistown, PA. USA.

Section 4: Professional Memberships

Member of Academy of International Business
Member of the Australian Market Research Society
Member of American Marketing Association

Section 5: Professional Meetings Attended

  1999 American Marketing Association (Spring, Toronto)

Section 6: Papers Presented

Armstrong, R. W.  and Mok, C. (1997), “The Effect of Cross-Cultural Expectations in the Measurement of Service Quality Perceptions in the Hong Kong Hotel Industry,” Proceeding of Academy of International Business Conference, Hawaii, June 19-21, 264-270.

Armstrong, R.W. and Lee, B. (1996), “A Comparison of Ethical Problems Encountered by Hong Kong and PRC International Marketing Managers,” Proceedings of the Marketing Educators Conference, Adelaide, Australia.

Armstrong, R.W. (1995), The Influence of Culture on Perception of Ethical Problems in International Marketing, Proceedings of Academy of International Busienss Southeast Asia Regional Conference, Perth, Australia, June, pp. 543-549.

Armstrong, R.W. and Krasnostein, J.P. (1993), "Cultural Convergence of MBA Education Across Australia, Singapore and Malaysia,"  Academy of International Business Southeast Asia Regional Conference, Hong Kong, June, pp. 1-10.

Armstrong, R.W., Chan, T.S. and Seman, J.L. (1992), "Ethical Issues in International Marketing: A Comparative Study of Australian and Canadian Managers," Proceedings of International Business Southeast Asia Regional Conference, Brisbane, 21-24 June, pp.285-290.

Low, L.P., Armstrong, R.W. (1991), "A Behavioural and Psychographic Approach to Package vs. Independent Holiday Consideration," ANZAME, Gold Coast, 1991, December, p.90.

Armstrong, R.W., Everett, J.E. and Yuy, Y. (1990) "A Comparison of Australian and Taiwanese Attitudes: An Empirical Investigation of Perceived Attitudes Toward Environmental Variables,"  The Third International Conference on Comparative Management, June, pp.335-340.

Armstrong, R.W. & Krampf, R.F. (1988), "An Empirical Study of Admission Criteria and Factors Predicting Performance in Doctor of Business Programmes", Midwest Decision Sciences Institute, Louisville, KY.

Armstrong, R.W. (1988), "Factors Predicting Performance in Doctoral Programmes in Marketing", National Marketing Educators Conference, Griffith University, Brisbane.

Section 7: Publications

Published Books and Chapters:

Kinnear, T.C., Taylor, J.R., Johnson, L. and Armstrong, R.W. (1992) Australian Marketing Research: An Applied Approach, 4th ed., McGraw-Hill, Inc., Sydney.

Armstrong, R. W. & Gray, D. M. (1989), "Eastern Regional Market Concepts", Australian Marketing: A Case Book, Harper and Row.

Armstrong, R.W. (1996) Australia in Asia: Comparing Cultures, Ed., Anthony Milner and Mary Quilty, Oxford University Press, p. 14-43.

Monograph:

Milner, A., Armstrong, R.W., Sugimoto, Y., Coppel, C., Habir, A.D., Stening, B.W., (1992, Comparative Perceptions of Business Ethics, Academy of the Social Sciences in Australia.  Australian National University.

Refereed Articles:

Couch, James, Malone, Keith and Armstrong, Robert (2011) “ Politics and Pavement: An Examination of the Allocation of Alabama Highway Construction and Maintenance Dollars,” Journal of Management Policy and Practice, Volume 12(3), Spring

Armstrong, Robert W. and Borah, Santanu (2012), “An Evaluation of Online vs. Face-to-Face Instruction:  An Experimental Study Using AACSB Learning Goal Assessment Measurement in an MBA Marketing Class,” Journal of Marketing Education, under review.

Armstrong, Robert W. and Balch, Dennis R. (2011),  “Under the Radar: A Quantitative Assessment of the Construct of Banality of Wrongdoing in an Australian Energy Company,” Submitted to the Journal of Business Issues, forthcoming.

 Balch, Dennis R. and Armstrong, Robert W. (2010), “Ethical Marginality: The Icarus Syndrome and Banality of Wrongdoing, Journal of Business Ethics, 92(2), 291-303.

Marshall, Rex; Smith, Malcolm and Armstrong, Robert (2010), “Ethical Issues Facing Tax Professionals: A comparative Survey of Tax Agents and Practitioners in Australia,” Asian Review of Accounting, Vol. 18, No. 3, 197-217.

Malone, Keith, Couch, James, Armstrong, Robert (2010) “ Politics and Pavement: An Examination of the Allocation of Alabama Highway Construction and Maintenance Dollars,” Presented at the joint conference of Academic Business World International and International Conference of Learning and Administration in Higher Education – May 31st – June 2nd, 2010, Nashville, Tn.

Armstrong, R.W. and Balch, D. R., (2009), “Marketing Student Dishonesty: How nationality, cultural values and self-reporting impact the academic integrity of marketing students,” Journal of Business Issues, No. 1 67-80. (Prac)

Armstrong, R. W., (2009), Case Study in Ronald F. Bush, 2009, Marketing Research, Sixth Edition, Upper Saddle River, N.J.: Prentice-Hall Inc. 

Armstrong, R. W., (2006), “Is Greed the Critical Organizational Variable in American Corporations,” Journal of Business, Industry and Economics, Vol. 7, Fall 2006, 21-39.

Marshall, R., Smith, M. and Armstrong, R.W., (2006), “The Impact of Audit Risk, Materiality and Severity on Ethical Decision Making: An Analysis of Perceptions of Tax Agents in Australia,” Accounting and Finance Journal,  Vol. 21, 5 , 497-519.

Williams, R. J., Fadil, P.A. and Armstrong, R.W., (2005), “Top Management Team Tenure and Corporate Illegal Activity: The Moderating Influence of Board Size,” Jouranl of Managerial Issues, Vol. XVII, 4, 479-494.

Armstrong, R.W., Williams, R.J. and Barrett, D. (2004), “The Impact of Banality, Risky Shift and Escalating Commitment on Ethical Decision Making,” Journal of Business Ethics, 53, 4, 365-370.

Yeung, W.S. and Armstrong, R.W. (2005), “The Management Pattern of Adopting TQM in Hong Kong Companies,” Total Quality Management & Business Excellence.  Vol. 16, 2, p. 171-183

Yeung, W.S. and Armstrong, R.W., (2003), “A Key to TQM Benefits: Manager Involvement in the Customer Process,” International Journal of Technology and Management, Vol. No. 1, pp. 14-29.

Armstrong, R.W. and Tan, B.S. (2001), “An Operationalization of the Chinese Concept of ‘Guanxi’,” Asian Journal of Marketing, Vol. 8, No.2 pp.

Sarwono, S.S. and Armstrong, R.W. (2001), “Microcultural Differences and Perceived Ethical Problems: An International Business Perspective,” Journal of Business Ethics, Vol. 30, Issue 1, March, pp.

Yeung, W.S. and Armstrong, R.W. (2001), “The Effect of Educational Level on the Adoption of Total Quality Management Principles and Practices among Hong Kong Managers,” International Journal of Management.  (Vol. 18, no. 2) pp.213-221.

Armstrong, R.W. and Tan, B.S. (2001), “Corporate-customer Satisfaction in the Banking Industry of Singapore,” The International Journal of Bank Marketing, Vol 18, No. 3.

Armstrong, R.W. and Siew, M.Y., (2001), “Do Chinese Trust Chinese? A Study of Chinese Buyers and Sellers in Malaysia,” Journal of International Marketing,  December.

T. S. Chan and Armstrong, R.W., (1999), “Comparative Ethical Report Card: A Study of Australian and Canadian Manager’s Perceptions of International Marketing Ethics Problems,” Journal of Business Ethics, 18(1):3-15.

Mok, C. & Armstrong, R. W. (1998), “Expectations for Hotel Service Quality: Do They Differ from Culture to Culture?”, Journal of Vacation Marketing, Vol. 4, No. 4 , pp. 381-392.

Tolliver, J.M., Armstrong, R.W. and Coleman, D.F. (1998), “Service Quality Measures: A Test of Convergent Validity and Trait Method Effects,” The Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior,11, pp. 15-27

Marshall, R. L., Armstrong, R.W. and Smith, M. (1998), “The Ethical Environment of Tax Practioners: Western Australian Evidence,” Journal of Business Ethics, 17: 1265-1279.

Armstrong, R. W., Mok, C., Go, F. M. And Chan, A., (1997), “The Importance of Cross Cultural Expectations in the Measurement of Service Quality Perceptions in the Hotel Industry,” International Journal of Hospitality Management, 16, 2, June, 181-190.

Armstrong, R.W, and Smith, M. (1996), “Marketing Cues and Perceptions of Service Quality in the Selection of Accounting Firms,” Journal of Customer Service in Marketing & Management, 2, 2, 37-60.

Marshall, R. L., Smith, M.  and Armstrong, R.W. (1996), “Self-Assessment and the Tax Audit Lottery: The Australian Experience,” Managerial Auditing Journal, Vol. 12, 7, 9-15.

Armstrong, R.W. and Lee, B. (1996), “A Comparison of Ethical Problems Encountered by the People’s Republic of China (PRC) and Hong Kong International Marketing Managers,” Journal of International Marketing and Exporting,1,1, 3-12.

Armstrong, R.W.  (1996), “The Relationship Between Culture and Perception of Ethical Problems in International Marketing Ethics," Journal of Business Ethics, 15, 1199-1208.

Mok, C., and Armstrong, R.W. (1996), "Sources of Information Used by Hong Kong and Taiwanese Leisure Travellers,” Australian Journal of Hospitality Management,3,1, 31-36.

Mok, C. and Armstrong, R.W. (1995), "Leisure Travel Destination Choice Criteria of Hong Kong Residents," Journal of Travel and Tourism Marketing, Vol. 4, No. 1, 99-104.

Pearson, A.L. and Armstrong, R.W. (1995) "Improving Quality by Reshaping Work Organisation: An Assessment in an Australian University," Journal of Teritary Education Administration,Vol. 17, No. 1, 39-49.

Mok, C., Armstrong, R.W. and Go, F.M. (1995), "Taiwanese Travellers' Perception of  Destination Attributes,"  Australian Journal of Hospitality Management. Vol 2, No.1, January, 17-22.

Armstrong, R.W. and Krasnostein, J. (1995), "The Cultural Convergence of MBA Education Across Australia, Singapore and Malaysia," Journal of Teaching in International Business., Vol. 7(1), pp.  45-60.

Armstrong, R.W. and Smith, G.M. (1995), "The Relationship Between Marketing Cues and Perceptions of Service Quality in Accounting Firms," Journal of Customer Service and Marketing Management, Vol. 2 (3).

Armstrong, R.W., and Sweeney, J., (1994), "Industry Type, Culture, Mode of Entry and Perceptions of International Marketing Ethics Problems: A Cross Cultural Comparison," The Journal of Business Ethics, 13, 775-785.

Mok, C. and  Armstrong, R.W. (1994), "Perception of Australia as a Holiday Destination: A Case of Hong Kong and Taiwanese Tourists, "  Australian Journal of Hospitality Management,  Vol. 1, No. 2, 25-28.

Armstrong, R.W. and Davison, A. (1993), "An Empirical Investigation of the Dimensions of Service Quality in Australian Accounting Firms,"  Journal of Customer Service in Marketing and Management, Vol. 1 (1) Fall/Winter.

Armstrong, R.W. and Everett, J.E. (1993), "The Dimensions of Ethical Perceptions in International Marketing," Asia Journal of Marketing. Vol. 1, December, 61-71.

Armstrong, R.W., Pecotich, A., and Mills, B (1993), "An Exploration of Sales Management Succession and the Characteristics of the Successor upon Departmental Performance," Journal of Personal Selling and Sales Management.  Fall, Vol. XII,  1-10.

Everett, J.E. and Armstrong, R.W. (1993), "A Case Study of the MBA in Western Australia," Journal of Marketing for Higher Education, Vol. 4 (1/2), 221-234.

Armstrong, R.W., (1992), "International Marketing Ethics Problems: A Comparison of Australian and Hong Kong International Managers," Asia-Australia Marketing Journal, Vol. 1 (1), 55-61.

Armstrong, R.W., Chan, C.F., Holbert, N. and Pecotich, A., (1992) "An Exploration of Ethical Perceptions of Hong Kong International Marketing Managers;  Their Attitudes Toward The Organisation, Industry and Country," The Hong Kong Journal of Management, 6 (4) Fall, 15-22.

Sweeney, J.C., Johnson, L.W and Armstrong, R.W. (1992), "The Effect of Cues on Service Quality Expectations and Service Selection," Journal of Services Marketing, Vol.6 (4) (Fall), 1 15-22.

Armstrong, R.W., (1992) "An Empirical Investigation of International Marketing Ethics: Problems Encountered by Australian Firms," Journal of Business Ethics, 11, 45-55.

Armstrong, R.W., Everett, J.E. and Yuy, Y. (1991), "Environmental Influences on the Attitudes of Australian and Taiwanese Executives", Bond Management Review, Vol. 2(1), (April), 39-48.

Armstrong, R.W. & Stening, B.W., Ryans, J.R., Marks, L. and Mayo, M. (1990), "International Marketing Ethics Problems Encountered by Australian Firms," Asia Pacific Journal of International Marketing, Vol. 2,(2) 5-19.

Armstrong, R.W., Stening, B.W. and Vincent, M.D. (1990), "Management Succession in Large Australian Corporations,"  Asia Pacific Journal of Human Resource Management, Vol. 28(4), 106-112.

Miller E.L., Tung R.L., Armstrong, R.W. & Stening, B.W. (1990), "A Comparison of Australia and US Management Succession Systems," International Human Resource Management Review, Vol.1, 123-139.

Ong, C., Elliott, G. & R.W. Armstrong (1990), "An Empirical Investigation of Channel Conflict in Western Australian Petrol Distribution," International Review of Retail, Distribution and Consumer Research, Vol.1, September/October, 37-55.

Armstrong, R.W. & Ong, C. (1990), "Deregulation of Trading Hours: Evidence from Australia", International Small Business Journal, Vol 8 (1) 51-60.

Armstrong, R.W. & Everett, J.E. (1990), "An Exploration of the Concept of Marketing Effectiveness in Higher Educational Institutions", Journal of Marketing for Higher Education, Vol 2 (2) January 23-30.

Armstrong, R.W. & Everett, J.E. (1990), "SPSS for Teaching Statistics in Marketing", Asia Pacific Journal of International Marketing, Vol. 2 (1) March, 48-53.

Armstrong, R.W. & Everett, J.E. (1990), "Segmenting the MBA Market: An Australian Example", Journal of Marketing for Higher Education, Vol. 3 (1) Spring. 151-163.

Published Conference Proceedings:

Sarwono, S.S. and Armstrong, R.W. (1998), “Cross-Microcultural Ethics: Ethical Differences in Marketing Among Ethnic Microcultural Groups in Indonesia,” Proceedings of the 1998 Multicultural Marketing Conference, Montreal, Canada, September 17-20, 1998, Edited by Jean-Charles Chebat and A. Ben Oumlil, p. 80-85.

Bashoff, C., Du Plessis, A. P. and Armstrong, R. W. (1997), “Measuring Consumer Sentiment Towards Marketing: The Sanza Marketing Indices?” ANZAM Conference.

Armstrong, R. W.  and Mok, C. (1997), “The Effect of Cross-Cultural Expectations in the Measurement of Service Quality Perceptions in the Hong Kong Hotel Industry,” Proceeding of Academy of International Business Conference, Hawaii, June 19-21, 264-270.

Armstrong, R.W. and Lee, B. (1996), “A Comparison of Ethical Problems Encountered by Hong Kong and PRC International Marketing Managers,” Proceedings of the Marketing Educators Conference, Adelaide, Australia.

Marshall, R. L., Armstrong, R.W. and Smith, M. (1996), “The Ethical Issues Confronting Tax Practioners,” Australian Accounting Association of Australia and New Zealand.

Armstrong, R.W. (1995), The Influence of Culture on Perception of Ethical Problems in International Marketing, Proceedings of Academy of International Busienss Southeast Asia Regional Conference, Perth, Australia, June, pp. 543-549.

Armstrong, R.W. and Krasnostein, J.P. (1993), "Cultural Convergence of MBA Education Across Australia, Singapore and Malaysia,"  Academy of International Business Southeast Asia Regional Conference, Hong Kong, June, pp. 1-10.

Armstrong, R.W., Pecotich, A. and Mills, B. (1992),  "An Exploration of Sales Management Succession and the Characteristics of the Successor upon Departmental Performance," European Marketing Academy, 1991, May, pp. 240-246.

Armstrong, R.W., Pecotich, A. (1992), "A Cross-Cultural Comparison of Perceptions of International Marketing Ethics Problems," 1992 Macromarketing Conference, Nijenrode, Holland, May. Referred Proceedings.

Armstrong, R.W., Chan, T.S. and Seman, J.L. (1992), "Ethical Issues in International Marketing: A Comparative Study of Australian and Canadian Managers," Proceedings of International Business Southeast Asia Regional Conference, Brisbane, 21-24 June, pp.285-290.

Armstrong, R.W., Steele, H.C. (1992), "A Comparison of Perceptions of Hong Kong Chinese and Australian International Marketing Ethics Problems," Marketing Educators Conference, Perth, 1992, February, pp.817-830.

Sweeney, J.C., Armstrong, R.W. and Johnson, L.W. (1992) "An Examination of Service Quality Utility: A Conjoint Study," Marketing Educators Conference, Perth, 1992, February, pp.347-364.

Low, L.P., Armstrong, R.W. (1991), "A Behavioural and Psychographic Approach to Package vs. Independent Holiday Consideration," ANZAME, Gold Coast, 1991, December, p.90.

Armstrong, R.W., Seman, J.L. (1990), "An Exploration of the Ethical Issues Involved in International Marketing," Asia-Pacific Business in the 1990s: Academy of International Business, June, 1990, pp.263-68.

Armstrong, R.W., Everett, J.E. and Yuy, Y. (1990) "A Comparison of Australian and Taiwanese Attitudes: An Empirical Investigation of Perceived Attitudes Toward Environmental Variables,"  The Third International Conference on Comparative Management, June, pp.335-340.

Ong, C., Elliott, G & R. W. Armstrong (1990), "Power and Conflict Revisited: Petroleum Retailing Australia," National Marketing Educators Conference, Adelaide, February, 1990.

Armstrong, R.W. & Everett, J.E. (1989), "Problems with the Two-Tier Plan/Market System: Chinese Coal Suppliers as Perceived by Taiwanese Purchasers", Academy of International Business Regional Conference, June 1989,

Marks, L.J., Mayo, M.A., Ryans, J.K. and Armstrong, R.W. (1989), "U.S. International Executive Views on Current Ethical Problems: A Four-Region Developing Country Comparison," Academy of International Business Regional Conference.

Armstrong, R.W. (1988), "An Analysis of Factors Determining Competition in Master of Business Administration Programmes", ANZAME Conference, Perth.

Armstrong, R.W. & Krampf, R.F. (1988), "An Empirical Study of Admission Criteria and Factors Predicting Performance in Doctor of Business Programmes", Midwest Decision Sciences Institute, Louisville, KY.

Armstrong, R.W. (1988), "Factors Predicting Performance in Doctoral Programmes in Marketing", National Marketing Educators Conference, Griffith University, Brisbane.


Section 8: Other Research Activity

SUPERVISED RESEARCH

In Progress:   Kenneth Merrilees, Ph.D. Thesis, “Self-Efficacy and Personality Determinants of Escalating Commitment to a Failing Course of Action.”

1989   Jane L. Seman, Honours Thesis, "International Marketing Ethics," 2A.

1989   John O'Connor, Honours Thesis, "The Attitude of Australian Marketing Managers Towards the International Marketing Environment," 2A.

1989   Bradley Mills, Honours Thesis, "An Analysis of the Impact of Sales Management succession upon Sales branch Performance," 2A.

1991   Richard Newby, Honours Thesis, "The Franchise Structure and financial Performance".  2A.

1994   Connie Mok, Doctoral Thesis, "Tourism Behaviour and Modelling: Taiwan and Hong Kong."

1994   Kah Lin Goh, Honours Thesis, "A General Theory of Marketing Ethics: The Cultural Influence on the Perception of Ethical Problems." First Class.

1994   Jonathan Goh, Honours Thesis, "A Longitudinal Study of Cultural Convergence of Masters of Business (MBA) Education Across Australia and Singapore." First Class

1994   Jane Muir, Honours Thesis, "Service Quality Measurement in Accounting Firms," 2A.
 
1995   Richard Newby, Masters Thesis, "The Franchise Structure and Financial Performance".  Masters awarded.

1996   Ronja Laugallies, Honours Thesis, “Learning to Tango: Cross National Negotiations and Perceived Value of Contracts.” First Class.

1997   Slamit Sarmono, DBA Thesis, “The Influence of Microcultures on Perceived Ethical Problems: An International Business Perspective.”

1997   Jessica Chee, Honours Thesis, “The Cross-Culture Influence of    Marketing Tertiary Education.”  2A

1998   Boon Tan, DBA Thesis, “Quan Si vs. Disconfirmation in the Singapore Banking Industry.”

1998    Min Siew, DBA Thesis, “The Impact of Trust on Industrial Buying Decision in Malaysia.”

1998   Paul Swecker, DBA Thesis, “Measurement of Organisational Effectiveness in Indonesia.”

1999   Vincent Yeung, DBA Thesis, “A Study of the Quality Management Paradigm.”

John Granger, DBA Thesis, “Non-profit Organisations and Relationship Management : An Examination of Parental Justice Evaluation, Attitudes and Post-redress Behaviour in Complaint Resolution Process.”  Co-supervised with Renato Scebici

Rex Marshall, Ph.D. Thesis, "An Examination of Tax Ethics in Australia".

2001   Yeo, Choon Kiat (Fred), Honours, Persuasion through Interaction: An Exploration into the effects of Interactive Television Advertising on Consumer Persuasion. First Class Honours

RESEARCH FUNDING AWARDED

1995   $14,400 Research Grant.  Hong Kong Baptist University and Hong Kong Polytechnic University.  A study of Service Quality in the Hong Kong Hotel Industry.

1994   $5,800 Research Grant.  Hong Kong Baptist University.  A study of ethical perceptions of Hong Kong vs. Peoples Republic of China International Managers.

1993   $5,700 Research Grant.  The Australian Tax Office.  A masters project to study the ethics of disclosure of self-competition tax forms.

1992   $7,400 Research Grant.  WA Police Department.  A study commissioned to determine characteristics that identify WA drivers involved in road crashes in order to help develop an effective media campaign targeting such drivers.

1992 - 1994  $12,000 Research Grant.  Asia Research Centre.  Five year study of East and Southeast Asia, "The Relationship of International Marketing Ethics, Organisational Structure, Industrial Environment and Culture."

1990-1993  Research Associate.  Asia Research Centre.  Estimated $6 million ARC research grant to study East and Southeast Asia.  Research and coordinator for business research.

1990   $4,500 Special Research Grant, Murdoch University, "An Exploration of the Relationship between Culture and marketing Ethics in the International Context."

1989   $2000 Club Mediterranee, market research grant examining tourism in Western Australia.

1989   $1000 Department of Trade Development, Western Australia. Grant for market research conducted on CEOs attitudes toward the international business climate.

Section 9: Consulting

I have worked as a consultant for Club Med and Goodyear.

The following are funded commercial projects:

Armstrong, R. W.  and Sweeny, J. (1993), “Drink Driving,” Commissioned by the WA Police Department.

Armstrong, R.W. (1990), Albany Leisure & Aquatic Centre Study, Commissioned by the City of Albany.

Armstrong, R.W. (1989), “Narrogin Township Improvement Survey,” Commissioned by Narrogin Township.

Section 10: Professional Growth Activities

I have attended several workshops and training exercises over the last ten years.

Section 11: Seminars, Training Programs, Conducted for Industry
I have developed training programs for Goodyear Aerospace, Kodak (China), The Australian Chamber of Commerce, The Australian Small Business Development Corporation and Club Med.

Section 12: Professional Presentations and Speeches

2 August, 1993, SBS Program Debate, Qualitative vs. Quantitative Research, Russell Belk, Ron Hill and Geoff Kiel and Robert Armstrong

20 February, 1990, Interview with ABC, "Channel Conflict in Petroleum Industry".

9 October, 1991, WA Confederation of Industry, "Cultural Factors and international Business."

16 October, 1991, Austrade, "Australia Taiwan Trade"

15 November, 1991, The 7:30 Report (ABC), "Marketing Politicians".

Section 13: Institutional Service Performed:

University of North Alabama
Department Chair 2004-2006
Coordinator China MBA
Graduate Council

Murdoch University

Associate Head of Business School:  Graduate Programmes

Programme Chair: Offshore Master of Business Administration Programme, Feb 1993 - 2001

Programme Chair: Master of International Business, Hong Kong Masters Programmes
Programme Chair: DBA 1995-1997

University Committees;
Elected member: Academic Council, 1997- Present
Chair:  University Budget Committee, 1997-1998
Elected Position: President, Academic Council, 1998-1999
Committee  
Responsibilities: University Board of Research

Section 14: Recognition and Honours:

1983-1985 Graduate Fellowship (Fully Funded Scholarship), Graduate School of Management, Kent State University

1986  Beta Gamma Sigma, Honorary Business Fraternity.

1999  Murdoch University Teaching Excellence Award

Section 15: Professionally Related Community Activities:

Advertising competition with Principles of Advertising class working with Tom Hendrix of HENCO Furniture.  $1000 in award money to the students.

Chamber of Commerce, Small Business Marketing Research Project program.  I offered small business free student help with assigned Marketing Research Projects.

References

James Couch, Professor of Economics, University of North Alabama, jfcouch@una.edu

Kerry Gatlin, Dean, College of Business, University of North Alabama, kpgatlin@una.edu

Geoff Soutar, Professor of Marketing, University of Western Australia, geoff.soutar@una.edu.au

上一专家:

Dr. Ronald chuang
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