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Opinions Sharing | 向伟大的沟通者学习的3大重点
所有类型的领导者,包括商业领袖,都可以从伟大的沟通者身上学到三点。
1 可见的
一个伟大的沟通者会经常展示自己。他会发布自己和团队的视频。即使你不明白他在说什么,他传达的信息也很明确:我和我的人在一起。
领导者需要勇敢,可以站在公开的场合。如果你希望人们跟随你,他们首先需要看到你,听到你的声音,知道你在哪里。
在成功的时候,许多领导者乐于被人看到。但当形势不好时,他们就会保持低调,因为害怕与失败联系在一起。
这是个糟糕的想法。可见的领导力是很重要的,尤其是在危机中。这时,领导者需要站在舞台中央,说:“我在这里,我正在做这件事,我们会一起度过难关。”这样才能激励你的团队。
2 真实的
即使在今天,领导者也会把自己打扮得西装革履,背景高贵,发表精心策划的演讲。这样的外表给人一种距离感和矫揉造作的感觉。听众会有这样一种印象:他所说的内容被反复地“净化”过,而演讲者只不过是言不由衷地复述着纸上的内容。
一个伟大的沟通者会像我们其他人一样使用社交媒体:他对着镜头说话,使用非正式的语言,穿着日常的服装。
结果呢?他的话立竿见影。他的信息与各地的听众联系在一起。即使你不明白他的话,他的真诚听起来也是真实的。
领导者必须发自内心地说话。他们应该消除与听众的距离。如果这意味着要放弃事先准备好的演讲、大型舞台或正式服装,那就这样吧。小规模,个性化。
即使领导者需要按照纸上事先准备好的内容发表演讲,那么他也必须排练,并记住这些内容。听众一定会相信领导者的诚意。
3 清晰的
一个伟大的沟通者传达的信息是简洁明了的。
长而琐碎的信息有时是必要的。但大多数时候,领导者必须是明确的。一个不能清晰传达信息的领导,就无法激励他人。
清晰是什么意思?一句话:简单。
问题是,要做到简单是很难。
简单的消息需要努力取得。首先,你必须了解你讲述的事情。其次,你必须了解你想让听众做什么。第三,你必须删除信息中的所有内容,直到只剩下你的故事和行动号召。
一个很好的测试是:一个12岁的孩子能理解这些信息吗?如果不能,就是不清楚。
可见,真实,清晰。这就是一个伟大的沟通者如何赢得人心的方法。
文章转载自 方相咨询
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Leaders of all types, including business leaders, have 3 lessons to learn from great communicators.
1 Be visible
A great communicator makes it a point to show himself regularly. He posts videos of himself with his team. Even if you didn’t understand what he says, his message is clear: I'm with my people.
Leaders need to be bold, and stand in the open. If you expect people to follow you, they first need to see you, hear your voice, and know where you are.
In times of success, many leaders like to be seen. But when times are bad, they keep a low profile, for fear of being associated with failure.
That's a terrible idea. Visible leadership is important, especially in acrisis. That's when the leader needs to take center stage and say, “Here I am,I am on this. We will get through this together.” That's how you inspire your team.
2 Be authentic
Even today, leaders portray themselves in well-cut suits, with dignified backgrounds, speaking curated speeches. Such appearances create a sense of distance and artifice. The audience gets the impression that what is being said has been repeatedly sanitized, and that the speaker is someone merely mouthing words from a piece of paper.
A great communicator uses social media the way the rest of us do: he speaks into the camera, uses informal language, dressed in everyday clothes.
The result? His words are immediate. His message connects with audiences everywhere. Even if you didn't understand his words, his genuineness rings true.
Leaders must speak from the heart. They should eliminate distance from their audience. If that means ditching the prepared speech, the big stage or the formal clothing, so be it. Go small, be personal.
Even if the leader needs to deliver a prepared speech from a piece of paper, then the leader must rehearse, and own the words. The listener must believe in the leader's sincerity.
3 Be clear
A great communicator’s messages are concise and straight forward.
Long, nuanced messages are necessary sometimes. But most of the time, the leader must be clear. A leader who cannot be clear, cannot inspire.
What does it mean to be clear? In a word: simplicity.
The problem is that it’s hard to be simple.
Simple messages require work. First, you must understand your narrative. Second, you must understand what you want the listener to do. Third, you have to remove everything from your message until you are left with your story, and your call to action.
A good test is this: can a 12 year old child understand the message? If not, it's unclear.
Be visible. Be authentic. Be clear. That’s how a great communicator is winning hearts and minds.
The Article is Reproduced from DIRECTIONS
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