UNA课程邀请函 | Management Policy

管理政策是企业高层管理人员为了企业长期的生存和发展，在充分分析企业外部环境和内部条件的基础上，确定和选择达到目标的有效战略，并将其付诸实施而进行控制和评估的一个动态管理过程。企业要在市场经济中生存、获利乃至发展，离不开战略。本课程通过对复杂商业问题的分析和模拟公司的管理来整合各职能领域的知识。在课程结束时，学生将能够详细概述5步战略管理过程，了解行业、内部和外部因素如何影响组织战略和成功，为组织制定有效、详细和综合的企业、业务和职能战略，识别并描述企业各职能之间的复杂关系，以及对正在经营的企业做全面的战略分析。

Management policy refers to the determination and selection of effective strategies for achieving objectives by the senior management of an enterprise on the basis of full analysis of the external environment and internal conditions for the long-term survival and development of the enterprise, and put it into practice to control and evaluate a dynamic management process. Strategies are indispensable for enterprises to survive, profit and even develop in the market economy. This course integrates knowledge from functional areas through both analysis of complex business problems and managing a simulated company. At the end of this course, students will be able to provide a detailed overview of the 5-step strategic management process, understand how industry, internal and external factors impact organizational strategies and success, develop an effective, detailed and integrated corporate, business, and functional strategies for an organization, identify and describe the complex relationships among the various functions of business, and conduct a comprehensive strategic analysis of an ongoing enterprise.

● 战略管理过程

● 战略决策

● 波特通用战略

● 战略制定和变革

● Capstone项目

● Strategic management process

● Strategic decisions

● Porter's generic strategy typology

● Strategy formulation and change

● Capstone simulation

Profile of Professor

教授简介

John A. Parnell博士，北阿拉巴马大学管理学教授和杰出商学学者。2002年以来，他担任北卡罗来纳大学彭布罗克分校(University of North Carolina-Pembroke)的威廉·亨利·贝尔克(William Henry Belk)管理主席，并在2014-2015学年担任临时院长。

Dr. Parnell 获得了东卡罗莱纳大学(East Carolina University)的BSBA(市场营销)、工商管理硕士(MBA)和文学硕士学位，坎贝尔大学(Campbell University)的教育博士学位，以及孟菲斯大学(University of Memphis)的战略管理哲学博士学位。